The Hummer is a brand of trucks and SUVs, marketed for the first time in 1992 when AM General began selling a civilian version of the M998 Humvee. In 1998, General Motors (GM) bought the brand and marketed three vehicles: the original Hummer H1, based on the Humvee and the Hummer H2 and Hummer H3 models that GM civilian market based on smaller platforms.
In 2008, the profitability of the Hummer in the economic crisis has put into question, and it was under review by GM management. The brand of GM was instead transferred to Motors Liquidation Company in the GM bankruptcy law in 2009 selected to study its sale.
In 2009, a Chinese manufacturer Sichuan Tengzhong Heavy Industry Machinery Company, announced its intention to acquire Hummer until government approval, but withdrew its offer. On 24 February 2010, Reuters reported that the Commerce Department had prevented the case, although a spokesman for the department refused the request, which had been banned for eight months reject. In late February announced General Motors would start dismantling the Hummer brand.
While the automaker announced two days later that he had been approached with new offerings, in April 2010, all sales must be unlikely that the stock is depleted and lobster houses began. After filling out an order of Car Fleet, the last out of the Hummer H3 in Shreveport Online May 24, 2010.
The original Hummers were originally designed by AM General Corporation, wholly owned the subsidiary of American Motors Corporation (AMC) and erected in its Mishawaka, Indiana, assembly plant. In 1979, the Army of the United States for a new entrepreneurs’ High Mobility Multi-Purpose Wheeled Vehicle “that could follow in the footsteps and truck ruts in the army in full size (HMMWV) Search. Under the four competitors for the contract, AM General developed a completely new vehicle, the army to meet. Within a year he was the first to deliver a prototype. The first production versions were delivered to the test site of the Army at 2nd April 1982.
After the test was terminated AM General was awarded the contract for the supply of its HMMWV United States Armed Forces awarded. The first models were constructed in a variety of devices and military variants origin. The first contract was in 1983 worth € 1.2 billion for 55,000 “Humvee” in 1985. The first production vehicle was assembled by AM General, on January 2, 1985. The contract produce then increased another 15 000 units.
AM General had planned a civilian version of the Humvee in the late 1980s with the same structure and most of the mechanical components of civilian Hummers were ready for sale in paint color of the car, adding car improvements, including air conditioning, soundproofing, improved cushioning, stereos, wood paneling, and close packages. The civilian model began in part because of the persistence of Arnold Schwarzenegger, who saw an army convoy during movie recording.
In December 1999, AM General sold the brand to General Motors, but continued to manufacture the vehicles. GM was responsible for the marketing and distribution of all produced by AM General Hummer. Shortly thereafter, GM introduced two of his own design patterns, the Hummer H2 and H3 Hummer and the original vehicle H1 renamed. Continue to build the H1 AM General, until he was arrested in 2006 and contracted by GM to produce the Hummer H2. The Hummer H3 in Shreveport, LA alongside the Chevrolet Colorado and GMC Canyon pickups, with which he the GMT-355 platform. Hummer dealership buildings have a roof over their Quonset type size by half, the subject of the military origins of the Hummer brand.
In 2006, the Hummer began to be exported to 33 countries and sold through importers and distributors. On 10 October 2006 GM manufacture the Hummer H3 began at its plant in Port Elizabeth in South Africa for international markets. Hummers he built the first drive were just left, but the right-hand drive versions were added and exported to Australia and other markets.
The Hummer H2 was also in Kaliningrad, Russia, assembled by Avtotor, starting in 2006 and ending in 2009. The plant produces a few hundred vehicles per year, and its output with five merchants for domestic consumption in Russia is limited.
On 3 June 2008, one day before the annual meeting of shareholders of GM, Rick Wagoner, GM Chairman and CEO at the time, the brand said it was investigated and had the opportunity to be sold either with the line production redesigned or sold , This is due to the high oil prices on the decline in demand for large SUVs. Almost immediately after the announcement, pair of Indian carmakers, including Mahindra & Mahindra interested in buying has wholly or partly expressed Hummer. In April 2009, the president of GM Fritz Henderson has said several parties had GM Hummer on business approach.
Was under On 1 June 2009 the announcement of the bankruptcy of General Motors, the company showed that the Hummer brand would be discontinued. But the next day, GM announced that instead reached an agreement to sell the brand to an unknown buyer. After GM announced the same day that the sale to an undisclosed Chinese company, CNN and New York Times identified buyer of Hummer truck unit, the China-based Sichuan Tengzhong Heavy Industry Machinery Company Ltd. Later, announced on same day, Sichuan Tengzhong the agreement on their own website.
On January 6, 2010, said CEO Ed Whitacre, GM, he hoped the deal with Tengzhong by the end of this month. On 1 February 2010 it was announced that Sichuan and General Motors had agreed to extend the deadline until the end of February Sichuan trying to get the approval of the Chinese government. It was also shown that the label of the Hummer brand price was 150 million dollars.
The company announced it ready to receive offers for all or part of the assets was considered. US company Raser Technologies and many others might be interested in buying the company expressed. However, April 7, 2010, attempt failed as well, and General Motors has officially declared it the brand and offering rich rebates to the remaining 2,200 vehicles moving Hummer SUV closed.
Hummer H1: The first vehicle in the Hummer range was the Hummer H1, based on Humvee. Originally released in 1992, this vehicle was developed by AM General subsidiary of American Motors for the US Army. Five years ago, was bought by AMC Chrysler.
Hummer H2 : The Hummer H2 is the second vehicle in the Hummer range. There were two variants: The H2 SUV and Hummer H2 SUT.
Hummer H3 : Hummer H3 and Hummer H3T truck were the smallest of the Hummer models were divided based on the GMT355 platform with compact pickups Chevrolet Colorado and GMC Canyon.
Hummer HX : The Hummer HX 2008 was developed as an open-air, two-door concept car at land, smaller than the other Hummer models.
Hummer Plug-in hybrid: Raser Technologies (formerly Utah) was a technology similar to using the Chevrolet Volt. The company presented the prototype of the 2009 Society of Automotive Engineers World Congress in Detroit. The E-REV drive technology (Extended-Range Electric Vehicle), was claimed to be booted the vehicle to 40 miles (64 km) on battery power, then a small internal combustion engine with 4 cylinders to produce more electricity the start.
Team Hummer Racing was founded in 1993 by off-road racer Rod Hall Hummer team competed in two classes of shares has led and guests with special racing shock absorbers, tires and other changes BITD, with the mandatory safety equipment. Team Hummer H3 Class of Hall drove first place in the class with the H3 in the Baja 2005 in 1000 Team Hummer had 11 production class wins at the Baja 1000. A modified two-wheel drive Hummer was driven by Robby Gordon in 2006 (not completed), 2007 (No. 8), 2009 (No. 3), 2010 (No. 8), 2011 (did not finish) in 2012 (disqualified) and 2013 (14th ) Dakar.
GM has been active in licensing the Hummer. Various companies have laid Hummer trademarks for use in Cologne, flashlights, bicycles, shoes, coats, hats, laptops, toys, clothes, CD players and other items. An electric four-wheeled Hummer badged as is currently manufactured in UK.