The Suzuki or Suzuki Motor Corporation is a Japanese multinational corporation headquartered in Minami-Ku, Hamamatsu, Japan. Suzuki is an automaker that has made a name for itself by producing vehicles that emphasize value and affordability. Over the years the brand’s lineup has included sedans, wagons, and SUVs. The automaker expanded its product line to include a truck in 1961. Like its sibling, the small Suzulight Carry pickup stood out for its featherweight feature.
By the end of the decade, the Suzuki lineup had grown to include the Fronte passenger car, the small compact Fronte 800, and the Carry Van full-cab van. Suzuki has launched the Jimny, an all-wheel drive sports car that looks like a fun version of the Jeep CJ-5. The automaker’s lineup continued to grow throughout this decade with the addition of the Alto and subcompact LJ80.
GM made this move in part in response to the growing popularity of subcompacts in the US. market. After the acquisition, Suzuki products were relabeled and sold as GM vehicles on American shores. In 1985, the automaker established an American outpost, and Suzuki-branded vehicles were offered for sale in the United States for the first time. The company’s first model was the Samurai, available as a convertible or hardtop, this compact SUV met with immediate success. However, the glory days of the Samurai were short-lived. Suzuki took the magazine to court, but the article’s poor publicity cast a shadow on Samurai that never fully lifted. Still, Suzuki enlisted in the military. By the end of the decade, total car production had exceeded 10 million units, and the range had grown to include the compact Swift and a compact SUV, the Sidekick.
Suzuki has expanded its reach to regions such as Egypt, Vietnam, and Hungary and has launched new models such as the Cappuccino Convertible and the lightweight Suzuki Wagon R, soil pulled out the Suzuki Esteem, dropped the beleaguered Samurai, introduced the two- seat, T-crested X-90, and replaced the Sidekick with the Vitara and Grand Vitara. Suzuki and General Motors bought the ailing Daewoo in 2004, and two of that manufacturer’s vehicles were relabeled and given new life as Suzukis. The Suzuki Forenza and Suzuki Verona had old lives as Daewoo cars.
Throughout the first decade of the 2000s, Suzuki continued to develop and refine its models, culminating in the Kizashi, a midsize sedan that was good enough to challenge the segment’s leading runners. But with overall sales and consumer interest on the decline, Suzuki finally announced its bankruptcy and the end of its US. Vehicle operations at the end of 2012. The company plans to honor existing warranties, and some Suzuki dealers will continue to provide parts and service.