The Scion is a brand of vehicle owned by the Toyota Motor Corporation. The Scion was introduced in 2003 as a way for Toyota to appeal to younger car buyers. Scion vehicles were known for their unique designs, affordable prices, and customizable options. The Scion cars are offered in one trim with a non-negotiable base price, while a wide range of dealer-installed options was offered to customers for the personalization of their vehicles.
The name Scion, meaning descendant or heir to the family, refers to both the brand’s cars and their owners. In an effort to target millennials, Scion relied primarily on guerrilla and viral marketing techniques. In 2016, Toyota announced that it would be discontinuing the Scion brand due to changing market conditions and a shift in consumer preferences.
The existing Scion models were either rebranded as Toyota vehicles or discontinued altogether. Following are the popular Scion models production cars models:
The Scion FR-S (Toyota 86) which stands for Front-engine, Rear-wheel drive, Sport, was a lightweight sports car co-developed by Toyota and Subaru. Scion FR-S emphasized driving dynamics and offered a balanced rear-wheel-drive platform. After the discontinuation of the Scion, the FR-S was rebranded as the Toyota 86.
The Scion tC is a sporty coupe that provided a combination of style and affordability. Scion tC featured a sleek design, a panoramic sunroof, and a range of available performance upgrades. The tC was powered by a 2.5-liter four-cylinder engine and offered both manual and automatic transmissions.
The Scion xB is a compact box-shaped vehicle with a unique design. It offered a spacious interior, distinctive styling, and customizable options. The first-generation xB had a 1.5-liter engine, while the second-generation (2007-2015) featured a more powerful 2.4-liter engine.
The Scion xD is a subcompact hatchback that provided good fuel efficiency and a compact footprint, ideal for urban driving. The compact size of the Scion xD made it maneuverable in urban environments, making it ideal for city driving and parking in tight spaces. Scion xD offered a surprising amount of interior space and had a reputation for reliability.
The Scion iM (Toyota Corolla iM) was a compact hatchback based on the European Toyota Auris. Scion iM provided practicality, fuel efficiency, and versatile cargo space. After the Scion brand was phased out, the iM was rebranded as the Toyota Corolla iM.
The Scion iA (Toyota Yaris iA) was a subcompact sedan that offered a high level of standard features, including a touchscreen display, rearview camera, and advanced safety technologies. Following the discontinuation of the Scion, the Scion iA became part of the Toyota Yaris lineup.
Type: Car maker
Defunct: February 3, 2016; 7 years ago
Fate: Absorbed back into Toyota
Founded: 2003; 20 years ago
Headquarters: Torrance, California, U.S
Key people: Andrew Gilleland (VP, US)