Rolls-Royce Motor Cars Limited is a British automotive engineer with mechanical engineering. The wholly-owned subsidiary of the German BMW Group was formed in 1998 after BMW acquired the Roll-Royce brand name and logo on Roll-Royce plc and acquired the rights to the Ecstasy and Roll-Royce grill shape trademarks from Volkswagen AG. Rolls-Royce Motor Cars Limited operates from the purpose-built construction and manufacturing facilities that opened in 2003 from the historic Goodwood Circuit in Goodwood, West Sussex, England, United Kingdom. Rolls-Royce Motors Cars Limited has been a specialist manufacturer of Roll-Royce vehicles since 2003.
Although the Rolls-Royce brand has been operating since 1906, BMW-based Roll-Royce Motor Cars have no direct relationship with Roll-Royce cars produced prior to 2003. Roll-Royce Motors and various other brands that produced Roll-Royce and Bentley cars between individual companies in 2003, when the BMW-controlled company began producing cars under the Roll-Royce brand. The four-door Roll-Royce Phantom sedan was the first product offered for sale in 2003. Since then, the company has expanded its product line to include extended wheelbase, dual-door coupes, as well as convertible Phantom sedan models, as well as a small four-door Ghost, two-door Wraith coupe, Dawn convertible, and Cullinan SUV.
Rolls-Royce Motor Cars Limited was created as a subsidiary of BMW in 1998 after BMW licensed the Roll-Royce brand and the logo to Roll-Royce PLC acquired the rights to the Ecstasy and Roll-Royce trademarks grille from Volkswagen AG. Rolls-Royce Motor Cars Limited has been producing Roll-Royce cars since 2003. Although the Rolls-Royce brand has been used in cars since 1906, the Roll-Royce Motor Cars company at BMW AG has no direct relationship with the Roll-Royce cars produced prior to 2003. to Rolls-Royce Motors and various other leading brands that produced Roll-Royce and Bentley cars between each company and 2003.
Current chief executive Torsten Müller-Ötvös joined the company in January 2010, in a bid to restore the standards that made Roll-Royce famous. That year sales in China increased by 600 percent, making it the company’s second-largest market after the US. In 1998, Vickers decided to sell Roll-Royce Motors. The best buys are BMW, which already offers engines and other Roll-Royce cars and 900 cars, but BMW offers the last of the $340 million hit by Volkswagen’s £ 430 million.
A figure in Roll-Royce ownership documents said that Roll-Royce plc, an aero-engine builder, would retain some important trademark, including the Roll-Royce name and logo if the car division was sold. Although Vickers plc has sold automobiles, nameplates, administrative headquarters, production facilities, Ghost of Ecstasy and Roll-Royce grille trademarks to Volkswagen AG, Roll-Royce plc has chosen to issue a BMW name and logo license, 40 million, because Roll-Royce plc recently had a joint venture with BMW.
BMW’s contract for the supply of engines and related equipment to Roll-Royce Motors has allowed BMW to cancel the contract with 12 months’ notice. Volkswagen could not reuse the Roll-Royce and Windows vehicles to use other engines at that time. As the Roll-Royce ID firm distinguished between the two companies and the findings of the endangered Volkswagen engine, the two companies entered into negotiations.
Volkswagen has agreed to sell BMW the Ghost of Ecstasy and the grille stop signs and BMW agreed to continue supplying engines and components until 2003. Volkswagen continued to produce Roll-Royce vehicles between 1998 and 2003, giving BMW time to build a new Roll-Royce administration. headquarters and production center at Goodwood Estate near Chichester, West Sussex, and developed Phantom, the first Roll-Royce from the new company. Roll-Royce Motor Cars Limited became the exclusive manufacturer of Roll-Royce cars in 2003. Roll-Royce announced in September 2014 that a new technology and logistics center would be built, due to open in 2016, 8 miles from headquarters, in the seaside city.