The Lexus is the luxury vehicle division of Japanese carmaker Toyota. The Lexus brand sold worldwide has Japan’s biggest-selling make of luxury cars and is ranked among the ten biggest Japanese internal brands in market value. Lexus has evolved from a corporate project to a new premium sedan, codenamed F1, which began in 1983 and culminated in the launch of the Lexus LS then developed in 1989, the department added sedan, coupe, convertible, and SUV models.
Until 2005 Lexus did not exist as a brand in its home market and all vehicles were marketed internationally from 1989 to 2005 as Lexus was released in Japan under the Toyota brand and a similar model name. In 2005, a hybrid version of the RX crossover debuted, and additional hybrid models later in the division’s lineup. In 2007, Lexus has its own F brand performance division with the debut of the IS F sports sedan, followed by the LFA supercar in 2009.
From the beginning of production, Lexus vehicles were produced in Japan, with manufacturing centered in the Chubu and Kyūshū regions, and in particular at Toyota’s Tahara, Aichi, Chubu and Miyata, Fukuoka, and Kyūshū plants. Assembly of the first Lexus built outside the country, Ontario, Canada produced RX 330, began in 2003 Following a corporate reorganization from 2001 to 2005, Lexus ran its own design, engineering, and manufacturing centers.
Lexus Design and Technology
Lexus design has consistently placed emphasis on targeting standards development vehicles. Since the inception of the brand’s design targets design ranged from aviation and ride quality inside. The backronym “ideal” is used in the development process. Each vehicle is designed with approximately 500 specific product standards, known as “Lexus Musts” on criteria such as leather stitching. Design elements of the brand’s concept vehicle line, the LF series are included in the production models.
Vehicle tents electro Optitron gauges, Smart Access, a smart key entry and start system, and multimedia features included. Starting with the 2010 RX and HS models, the Remote Touch system with a computer mouse-like controller with haptic feedback is implemented, and other models have touchscreen controls featured as a navigation screen interface. 2014 sees the launch of the next version of Lexus remote touch innovations-the Remote Touch Interface Touchpad in the new RC Coupe.
Lexus Hybrids and F models
In 2006, Lexus began sales of the GS 450h, a V6 hybrid performance sedan, and launched the fourth generation LS line, which consists of both standard and long-wheelbase V8 (LS 460 and LS 460 L) and hybrid (LS 600h and LS 600h L) versions. The fifth-generation ES 350 also debut in the same year. The LS 600h L then went on sale as the most expensive sedan ever made in Japan. By the end of 2006, annual sales of Lexus were 475,000 vehicles worldwide reach. In January 2007, Lexus announced a new F brand performance division, which races-inspired versions of its performance models will produce. The IS F, made its debut at the 2007 North American International Auto Show, accompanied by a concept car, the LF-A.
Lexus is known for its efforts to portray an upscale project, especially with service after the sale. The waiting areas in service departments are full of amenities, ranging from snack bars to indoor greens. Dealers typically offer complimentary loaner cars or “courtesy cars” free car washes, and a few added to the site cafes and fashion boutiques. Service bays are lined with large picture windows for owners to watch the service of their vehicle. In 2005, Lexus also discussed parking lots at major sports arenas, entertainment events, and shopping centers, with the only requirement for free access by the ownership of a Lexus vehicle. An online publication owner, Lexus Magazine, has the car and lifestyle articles published online monthly and on a mobile site.
Lexus was first in the motorsport arena in 1999 when his racing unit, Team Lexus, fielded two GS 400 race cars in the Samsung Cup North American Street Stock Championship touring car series. In the 1999 first season, Team Lexus achieved its first victory with its sixth race at Road Atlanta. Led by Sports Car Club of America and International Motor Show Sports Association manager Chuck Goldsborough, based in Baltimore, Maryland, Team Lexus capitalized on the debut of the first-generation Lexus IS by three IS 300s in the third game of the 2001 Grand-Ammonium Cup season in Phoenix, Arizona. Team Lexus has its first 300 victories that year at Virginia International Raceway. In 2002, Team Lexus ‘competitive efforts in class Grand-Am Cup ST1 scored victories in the drivers’ and team championships, and a sweep of the top three finish at Circuit Mont-Tremblant in Quebec, Canada.