Chrysler

April 1st, 2015 | 0 Comments | Chrysler

The Chrysler Group LLC is an American car-builder in Auburn Hills, Michigan, and is part of the Italian automaker Fiat. Chrysler was one of the “Big Three” US automakers.  The cars sell internationally under the bellwether brand of Chrysler and Dodge, Ram and Jeep. The other divisions including Mopar, its auto parts, and accessories division, SRT, its automotive division performance. In 2014, the Chrysler Group is the seventh largest cars manufacturers in the world is through the production.

The Chrysler Corporation was established by Walter Chrysler in 1925, later maintained by Maxwell Motor Company. Chrysler has in 1928 when it acquired the company Fargo truck and Dodge Brothers Company and started selling vehicles under the brand names, he also founded expands automotive brands and DeSoto-Plymouth in the same year.

Chrysler History

Chrysler Corporation was created by Walter Chrysler (1875-1940), June 6, 1925, established when the Maxwell Motor Company (est. 1904) was in the Chrysler Corporation reorganized. Walter Chrysler came to the Maxwell-Chalmers company in difficulty in the early 1920s he was employed to review the operations of the company in difficulties (after a similar rescue job at the Willys-Overland Car Company). The end of 1923 production of the Chalmers automobile was ended.

After the presentation of the Chrysler brand Maxwell was the model 1925 discontinued The new, cheaper Chrysler introduced four cylinders for 1926 years Maxwell designed badge. Advanced engineering and testing that went into the vehicles of the Chrysler Corporation assist the company would in the position of second in US sales in 1936, a position it last held in 1949. The Valiant was also introduced for 1960 as an independent brand. In the US market, Valiant was a model in the line for 1961 Plymouth and DeSoto brand was in 1961, with these exceptions per year and the current market, the Chrysler range set from lowest to highest in 1940 Valiant was until the 1970s, Plymouth, Dodge, DeSoto, Chrysler, and empire.

1985 Chrysler reached an agreement with American Motors Corporation (AMC) to produce Chrysler RWD platform M and Dodge Omnis drive cars in front, in AMC Kenosha, Wisconsin facility. 1987 Chrysler acquired ownership of 47% of AMC was owned by Renault. The remaining shares of AMC were purchased on the NYSE August 5, 1987, making the deal worth somewhere between $ 1.7 billion and $ 2 billion, depending on how the costs were counted. CEO Lee Iacocca Chrysler wanted the Jeep brand, especially the Jeep Grand Cherokee (ZJ), which has been developed, the world-class, brand-new manufacturing plant in Bramalea, Ontario, as well as engineering and management CMA talent that has an essential role in Chrysler’s future success.

Chrysler has to market the Jeep Division / Eagle as a “specialty” arm clearly other products in the K-car-based products Adler cars targeting the import buyer. A former trader sells AMC Jeep vehicles and various new models Adler and Chrysler products, strengthening the manufacturer’s retail distribution system.

On 1 January 2014, Fiat declared to acquire the remaining shares in Chrysler VEBA worth $3.65 billion affiliations. The transaction was completed a few days later on 21 January 2014, the planned reorganization of the Fiat and Chrysler under a new holding company, were announced Fiat Automobiles Chrysler with a new CFA logo. The launch of this new company hardest immediately came in January 2014. a completely redesigned Chrysler 200. The creation of the vehicle is a fully integrated company, FCA a compact platform running globally.

Chrysler Electric and Hybrid Vehicles

The produced by Chrysler 1st electric car was the Dodge minivan concept EPIC began 1992. 1993 Chrysler sold a limited production electric van called Texan, but only 56 were manufactured. In 1997 a second generation, the so-called EPIC was published. It was discontinued after 1999. Chrysler owner of Global Electric Motorcars companies, electric car manufacturing low-speed neighborhood, but GEM to Polaris Industries in 2011.

Chrysler aims to set up new drive concepts of ENVI, in-house organization to track focus on electric drive vehicles and related technologies, which was created in September 2007 in August 2009, took American Chrysler $ 70 million US Department of Energy grant, to develop a test fleet of 220 hybrid pickup trucks and vans. ENVI was dissolved in November 2009.

The 1st electric models, the Chrysler Aspen Hybrid and Dodge Durango Hybrid, were set a few months later production in 2008, sharing it with GM, Daimler and BMW its hybrid technology GM developed. Chrysler is on the advisory board of the research center PHEV and undertook a demonstration project by the government with Ram and MPV vehicles promoted. In 2012, the CEO of Chrysler / Fiat Sergio Marchionne said that Fiat and Chrysler both plan to mainly focus on alternative fuels such as natural gas and diesel, instead of electric and hybrid transmissions for their consumer goods.

Chrysler Marketing

In 2007, Chrysler began offering the powertrain warranty on the lifetime of the vehicle for the first registered owner or retail lessee. Acquired The owner or lessee covered case in the US, Puerto Rico and the Islands Virgin for 2009 model year vehicles and 2006, 2007 vehicles and 2008 model year or excluded after 26 July 2007 is gathering vehicles SRT models, diesel vehicles Sprinter, Ram Chassis Cab, hybrid system components, and the certain fleet vehicles.

Chrysler Jeep Wagoneer 2018

Chrysler Jeep Wagoneer 2018

The warranty is not transferable. After the restructuring of Chrysler, the guarantee program of the transferable warranty of five years / 100,000 miles for vehicles 2010 or later was replaced.

2016 Chrysler minivan Spy Shots

2016 Chrysler minivan Spy Shots

In 2008, in response to customer feedback citing the prospect of rising gas prices as a major concern, launched Chrysler the “time refuel America” smear campaign, ensuring new car buyers a fuel price of $ 2.99 for three years. With the purchase of US Chrysler, Jeep and Dodge entitled customers may enroll in the program and receive a gas card that immediately reduced the price of gas at $ 2.99 per gallon, and there for three years.

Chrysler Convertible 2018

Chrysler Convertible 2018

Chrysler Lancia plans to develop all the products, with some shared vehicles. Olivier Francois, CEO of Lancia, Chrysler was the Division in October 2009. François plans, the Chrysler brand appointed recover as a premium brand. In October 2009, the lines of the car and Dodge trucks were separated, with the name “Dodge” is for cars, vans and crossovers and “Ram” for light and medium-duty trucks and other used commercial vehicles.

2016 Chrysler minivan

2016 Chrysler minivan

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