Chevrolet colloquially referred to as Chevy and formally the Chevrolet division of General Motors Company, is an American automotive division of the American manufacturer General Motors (GM). Louis Chevrolet and ousted GM founder William C. Durant, the company on November 3, 1911, as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to a controlling stake in General Motors with a reverse merger occurs acquired on 2 May 1918 and propelled himself back to the GM presidency.
After the second outing Durant’s in 1919, Alfred Sloan, with its maxim “a car for every purse and purpose,” the brand Chevrolet was the volume leader in the family General Motors pick was sold mainstream vehicles to compete with Henry Ford’s Model T in 1919 and overtake Ford as the best-selling car in the United States by 1929.
Chevrolet Branded vehicles are sold in most automotive markets worldwide, with the notable exception of Oceania, where GM is represented by its Australian subsidiary, Holden. In 2005, Chevrolet relaunched in Europe, mainly selling vehicles built was raised by the tagline “Daewoo GM Daewoo of South Korea enough to become Chevrolet”, a move rooted in an attempt General Motors’ global trademark build around Chevrolet. With the introduction of Chevrolet to Europe, GM Chevrolet means a mainstream value to be noticed, while GM’s traditional European standard-bearers, Opel in Germany and Vauxhall in England would not flinch luxury.
GM reversed the move in late 2013, announcing that would withdraw the brand in Europe, will continue with the exception of the Camaro and Corvette in 2016 Chevrolet vehicles to market in the CIS countries, including Russia. After General Motors GM Daewoo to create to GM Korea fully acquired in 2011, the last use of the Daewoo car brand stopped in his native South Korea and followed by Chevrolet.
Chevrolet is entering a variety of cars in sporting events around the world and is best known in NASCAR, IndyCar, and the FIA World Touring Car Championship. Chevrolet claimed six consecutive Indianapolis 500 wins from 1986 to 1993 and five consecutive CART World Series victory from 1986 to 1992, with notable drivers such as Rick Mears, Al Unser Jr., Michael Andretti, Danny Sullivan, Arie Luyendyk, Emerson Fittipaldi and Bobby Rahal.
Chevrolet Oldsmobile replaced as the brand General Motor in the IndyCar Series from 2002 to 2005 Hélio Castroneves, the Indianapolis 500 and Sam Hornish Jr. championship, but the American brand had little success the following year. Chevrolet returned to IndyCar in 2012. After a few years of Honda being the sole engine supplier Chevrolet back to the series in 2012. Great teams include Team Penske, KV Racing, Chip Ganassi Racing and CFH Racing used all Chevy engines. Chevrolet has several races including the 2013 and 2015 Indianapolis 500, as well as three drivers championships.
The Chevrolet bowtie logo by company co-founder William C. Durant late 1913. According to an official company publication entitled The Chevrolet Story of 1961 logo originated in Durant’s imagination when, as a world traveler in 1908, which he patterned marching off into infinity as a design on wallpaper in a French hotel. He tore a piece of Sports Wallpapers and keep it show friends, with the idea that it would make a good label for a car.